The Dark Side of Choice: When Choice Impairs Social Welfare
نویسندگان
چکیده
Simona Botti is Assistant Professor of Marketing, S.C. Johnson Graduate School of Management, Cornell University (e-mail: sb376@ cornell.edu). Sheena S. Iyengar is Associate Professor of Management, Graduate School of Business, Columbia University (e-mail: [email protected]). The authors thank John Lynch, Alex Chernev, Kristin Diehl, and Anu Mitra for their careful, insightful review of a previous draft. They also thank Ori Heffetz for his helpful comments. “We have given away far too many freedoms in order to be free. Now it’s time to take some back.” ⎯John le Carre, The Secret Pilgrim
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